Last updated: 29/06/2025
1. Information We Collect
We collect the following types of information when you use Positivity Push ("Service"):
Personal Information
- WhatsApp phone number
- Name (if provided)
- Email address (used for billing, account access, and support)
- Payment details (processed securely by third-party providers)
Usage Information
- Messages exchanged with the AI coach
- Response patterns and engagement activity
- Goals, preferences, and personal inputs you choose to share
- Progress tracking data (e.g. check-in streaks or milestone reports)
2. How We Use Your Information
We use the information we collect to:
- Deliver personalized AI coaching via WhatsApp
- Tailor affirmations, gratitude prompts, and accountability check-ins
- Store your conversation history to personalize future interactions
- Process subscription payments and renewals
- Respond to customer support inquiries
- Improve and train our AI system over time (with anonymized inputs)
- Send service-related updates, reminders, and confirmation messages
We do not use your personal data for advertising or sell it to any third parties.
3. Data Security and Encryption
We take your data protection seriously:
- All WhatsApp chats are end-to-end encrypted by WhatsApp
- Our servers use industry-standard HTTPS, TLS, and encryption protocols
- We are fully GDPR-compliant and follow EU data protection laws
- Payments are handled by PCI-DSS-compliant processors (e.g. Stripe)
- Access to user data is limited to authorized personnel with strict confidentiality agreements
4. Data Sharing and Third Parties
We do not sell or rent your data. We only share your information with trusted third parties as necessary to provide the Service:
- Payment processors (e.g. Stripe) for billing
- WhatsApp to deliver messages, under WhatsApp's own privacy policy
- Cloud infrastructure providers for secure hosting and delivery
- Legal authorities when required by applicable law or to protect legal rights
All vendors we work with meet European data protection standards.
5. Your Data Rights (GDPR)
Under the General Data Protection Regulation (GDPR), you have the right to:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your data (also known as the "right to be forgotten")
- Portability: Request your data in a structured, machine-readable format
- Restriction: Request we limit how we use your data in specific situations
- Objection: Object to certain processing, such as automated profiling
To exercise any of these rights, contact us at: hello@positivitypush.com
6. Data Retention
We retain your information:
- For as long as your account is active
- Or as needed to provide our services
- After account deletion, we may retain minimal data for legal, financial, or fraud-prevention purposes for up to 7 years, as permitted by law.
7. Cookies and Tracking
- Our website uses only essential cookies required for site functionality.
- We do not use tracking cookies, behavioral ads, or third-party analytics that compromise your privacy.
8. Children's Privacy
- Our service is not intended for individuals under 16 years of age.
- We do not knowingly collect personal information from children. If we discover that we have collected data from a child under 16, we will delete it promptly.
9. International Data Transfers
- Some of our processors or infrastructure may operate outside the European Economic Area (EEA).
- When this occurs, we use standard contractual clauses (SCCs) and other safeguards required under GDPR to ensure your data remains protected.
10. Changes to This Policy
- We may update this Privacy Policy from time to time.
- If we make material changes, you'll be notified via email or WhatsApp before the changes take effect.
- Continued use of the Service after such notice constitutes acceptance of the updated policy.
11. Contact Us
If you have questions or wish to exercise your data rights, contact:
📧 Email: hello@positivitypush.com
📄 Subject line: Privacy Policy Inquiry